Souad Jamal AlSerkal, Vice President of Strategic Communications at Tabreed, is on Zayed University’s College of Communication and Media Sciences (CCMS) National Advisory Council and is also an Executive Board member at the Middle East Public Relations Association. She possesses extensive experience in PR, government relations and corporate communications. She holds a Master’s degree in Sciences of International Business Administration and a Bachelor’s degree in Communication and Media Sciences.
In her role at Tabreed, AlSerkal orchestrated communication strategies in turn reflecting on brand positioning, brand profitability and market share. She oversees programs that promote the company’s experts and executive management to the public and internal activities that drive employee engagement and position the communications department as an integral component of the business cycle.
AlSerkal’s 14 years of experience had her working at Abu Dhabi Media, Al Tayer Group, Sheikh Mohammed Center for Cultural Understanding, Dubai International Film Festival and Arab Media Group.